About SBDC

America’s Small Business Development Centers (SBDC) were established in 1977 and can be found in every state in the U.S. Twelve SBDC regional offices are located throughout New Jersey. The SBDC at William Paterson University began serving area small business owners in April 1997.

A partnership program with the U.S Small Business Administration

A variety of educational and business resources are available to counsel and train small business owners to finance, market and manage their companies. William Paterson University students and staff are encouraged to take advantage of SBDC services, including the periodic workshops offered at no cost to the university community. The NJSBDC network also provides opportunities for students to participate in research and get first-hand business experience under the supervision of faculty and business professionals.

Starting and maintaining a successful small business requires a tremendous amount of planning and work. Maximizing your
chances of success involves careful preparation and knowledge of current trends in small business development. Whether you’re just starting out or run an existing small business, William Paterson University’s Small Business Development Center (SBDC) can provide expert advice and professional development services to help you launch or expand your business.

Housed within the University’s Cotsakos College of Business, William Paterson’s SBDC is a private organization of professional management consultants partially funded by the U.S. Small Business Administration, the New Jersey Economic Growth and Tourism Commission, and community-based organizations such as the Paterson Urban Enterprise Zone.

Our goal is to assist entrepreneurs and business owners in establishing and growing sustainable, successful small businesses—saving you time, money, and effort in finding the best solutions for your business needs.

Kate Muldoon
Executive Director

Kate Muldoon has been working as Executive Director at the William Paterson University Small Business Development Center since June 2004. As Director, Kate offers small business owners the assistance they need to plan and develop successful and profitable ventures by offering training, individual counseling and hands-on workshops in all aspects of entrepreneurship. Ms. Muldoon had worked in the financial services industry for over 19 years in various capacities including management, operations, sales, and relationship management. She most recently served as Senior Vice President and Manager of the Bank of America Women Entrepreneurs’ Connection covering New Jersey, New York, Connecticut and Pennsylvania.

Prior to working at William Paterson University, Kate served on the Rutgers University Business School Board of Advisors, and the New Jersey Association of Women Business Owners (NJAWBO) Advisory Board. Kate currently is a board member of the Paterson Alliance and serves as Executive Director and Vice President of the Bridgehope Community Development Corporation in Paterson.

Kate is a graduate of Immaculata University (PA), and the ABA’s National Graduate Trust School at Northwestern University. She is also a graduate of Rutgers University Senior Leadership Program for Professional Women, and the Leadership Fellows Program from The New York City Leadership Center.

Sonia Musa
Project Manager

Sonia Musa has been working as the project manager at The William Paterson University Small Business Development Center since April 2, 1997. Sonia Musa’s roles are as follow:

• Assisted in creation of Paterson Small Business Development Center for Passaic County.
• Consult clients on starting their businesses.
• Participate in graduate research studies involving statistical information
• Responsible for office and operations management and collection and communication of deliverables and data.
• Assist in meeting planning by managing all pre-registration, on-site registration, procedures and logistics, including the scheduling of rooms, food and travel.
• Assist in marketing the small business development center through all channels of social media
• Responsible for office management, collection, communication of deliverables and data.
• Reviewed and analyzed data to determine progress toward stated goals and objectives.
• Provided support services and training programs to clients as well as employees.
• Processed all vouchers, billheads, requisitions, vendor requisitions, travel and expense reports, cash transmittals, internal requisitions and consultant agreements for SBDC
• Maintain WPU SBDC website through William Paterson University
• Create bi-annual WPU SBDC office calendar for the community

Ms. Musa had worked as an adjunct professor at William Paterson University teaching First Year Seminar. Ms. Musa had worked as an Instructor for English as a Second Language classes at Passaic County Community College. Teaching reading and oral communication, writing, grammar for beginners to Advanced ESL students. Ms. Musa had worked for as an adjunct professor of Computer Science teaching at the undergraduate level at Essex County Community College in both campuses Newark and West Caldwell, NJ.

Sonia Musa is a graduate of William Paterson University with a masters in Bilingual /ESL program.

Ms. Musa also holds another masters in Computer Science from New Jersey Institute of Technology. Ms. Musa is a graduate of Leadership of Paterson 1997.

Jim Palumbo
Consultant and Instructor

Jim Palumbo is currently a consultant and instructor working for the New Jersey Small Business Development Center at William Paterson University.

A former senior executive of the Consumer Electronic Industry, Jim served as President of the Plasma Display Coalition. Prior, Jim held key senior executive positions with Sony Electronics during a highly successful 31 year career.

In 2001, he was named President/CEO of Aiwa America, a Sony Corp. (NYSE, SNE) subsidiary, where he was responsible for turnaround activities and integrating the brand into Sony after 100% acquisition. For nine years, as President of Sales and Marketing of the Sony Consumer Television Company, Jim led, among other industry leading initiatives, the highly successful introductions of Sony High-Definition Television (HDTV), WEGA flat screen and flat panel televisions, and Sony brand DirecTV receivers. Under Jim’s leadership, Sony achieved a #1 position in the consumer television industry and #1 rank in overall brand value and recognition. He also served as Senior Vice-President of Sales for Sony Consumer Sales Company where he initiated and led several highly successful selling programs, many of which were emulated in the Consumer Electronics and Appliance industries. Jim also held other key sales management positions for Sony Electronics prior to moving to corporate headquarters.

Jim is a graduate of Northern Illinois University (BSE) and has completed executive development education courses at Babson College and the University of Michigan Ross School Of Business.

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or call (973) 321-1378. We look forward to speaking with you.