The Small Business Development Center at William Paterson University offers nascent entrepreneurs and small business owners the assistance they need to plan, develop and run successful and profitable ventures.

Conceptualizing all aspects of your business operation is critical to its success. Our purpose is to help aspiring small business owners and those already operating a business, define or redefine their business objectives and assist them in moving forward.

We provide services to small business in all industries, including technology, manufacturing, retail, service and wholesale, as well as international trade.

Free Individual Business Counseling

Professionals with small business experience provide one-on-one counseling to help you analyze your business or concept, and draw up plans for controlled future growth and development. Counseling sites are located in Paterson and Wayne, NJ.


If you have a great idea for a small business, but are unsure how to begin, William Paterson’s SBDC can help make sure you get your business off to a solid start. We can provide you with valuable information on how to:

  • Write a business plan
  • Develop a marketing plan
  • Assemble a loan package or financing plan
  • Utilize our library/computer resources
  • Develop essential organizational skills
  • Use a computer for business applications
  • Analyze financial statements
  • Shop for accounting and legal advice
  • Do business with the government
  • Solve technical problems

    Established Businesses

    In addition to start-up programs that support newly formed small businesses, William Paterson’s SBDC has introduced some new, exciting programs and seminars that address the needs of established businesses. Topics include insurance, leasing, personnel management, and regulatory/legal strategies. The SBDC also presents dynamic programs on sales and marketing strategies, as well as managing cash flow.

    If you’re a small business owner dealing with expansion issues, the SBDC can teach you proven techniques to:

    • Avoid a cash flow crisis
    • Manage credit
    • Hire the right kind of help
    • Plan for and control capital, equipment, and inventory purchases
    • Market your business successfully
    • Make informed business decisions
    • Plan to adapt to changing business conditions based on current trends in the New Jersey small business arena.

    Meet With A Professional – for Free!

    One-on-one business counseling is available for free in areas such as finance, managing, marketing, strategic planning, business plan development, and digital marketing. Counseling sessions assist aspiring entrepreneurs and existing owners with business development and strategic growth planning.

    Spanish speaking counselors are also available.

    ¡Reúnete con un Profesional Hoy- Gratis!

    Asesoramiento de negocios de uno-a-uno disponible gratis, en áreas de finanzas, administración, mercadeo, planificaciones estratégicas, ayuda en el desarrollo de planes de negocios, y mercadeo digital. Las sesiones de asesoramiento asisten a aspirantes a empresarios y a propietarios con negocios existentes con el desarrollo de su negocio y en la planificación estratégica del crecimiento de su negocio.

    We’re here to help!

    Fill out our Request for Business Counseling to schedule an appointment with one of our business counselors.

    Register for one of our small business training courses.

    For information about another topic, please contact our office by email,
    or call (973) 321-1378. We look forward to speaking with you.