Positioning and Branding for Minority Businesses – WEBINAR

 Fee: Free

Positioning and Branding for Minority Businesses – Webinar SB764 – 22.5 hours The goal of this nine-session course is to aid minority entrepreneurs in strengthening their competitive advantage by leveraging proven positioning and brand development strategies, as well as increasing awareness of opportunities for inclusion in supplier diversity programs. Intensity of competition is the driving force affecting the performance of every level of management today, whether it is a small retail outlet, a service firm, or a dominant multinational corporation. A business’ survival depends on how well its product or service is positioned to satisfy important customer needs; how it differentiates itself from competitors; and how well it builds consumer loyalty, market leadership, and profitable growth. This discipline of positioning and brand development is a must for minority business owners who face the challenge of growing their businesses while remaining competitive. The nine-week class will be an interactive experience focused on teaching minority entrepreneurs how to leverage these times of uncertainty and opportunity to increase their business capacity, as well as help improve their brand identities and maximize resources. Instructor: LaNella Hooper-William, Hooper Williams Communications Course fee: FREE Tue, Apr 13, 20, 27, May 4, 11, 18, 25, Jun 1 & 8, 6-8:30pm Please note: Those who register for an SBDC at RVCC webinar will be provided with secure Zoom sign-in information that will allow you to join the class remotely. Attendees can observe and listen as the instructor teaches the class, view and download presentation materials and interact during discussion or Q&A periods. To participate in a webinar session, you will need either a desktop or laptop computer, tablet, mobile phone, or another appropriate device with webcam and microphone set-up and internet connectivity. You can pretest your equipment and connection by accessing the test facility on the Zoom website (www.zoom.us/test ). Detailed participation instructions and the Zoom webinar invitation will be provided to those who register, in a class confirmation email sent at least two business days prior to the start of the webinar.

Dates: Tue, Apr 13, 20, 27, May 4, 11, 18, 25, Jun 1 & 8

Tue 6:00 PM to 8:30 PM

9 sessions ending Tue, Jun 8

ICSystem link:

https://clients.njsbdc.com/workshop.aspx?ekey=28410063

NJ Division of Taxation Small Business Formation and Reporting Workshop

Business Registration & Reporting Business Income

Fee: FREE

Instructed by NJ Division of Taxation/Taxation University educators, the workshop covers in-depth descriptions of different types of business structures and the formation and registration process for each one. It also covers reporting and paying tax on business income, determining if a tax return is required at the business level, and paying tax on the income at the business and/or at the personal tax level.

Instructor: NJ Division of Taxation.

Date:  May 4, 2021

Time: 10:00AM – 12:00PM

Location: Webinar

https://clients.njsbdc.com/workshop.aspx?ekey=28410049

Topic: Selling in the “New Normal” (Virtual Selling) session1                                                       

Fee: Free

 

This workshop will focus on the concerns which many small businesses identify as challenges to achieving their goals in an environment when selling virtually has become a mandatory part of their daily activities. Many companies are looking for assistance in the sales enablement, sales execution and sales operation components of their business. The success of small businesses will be their ability to hone skills, train their team and make the sales experience memorable for their customers.

Date: Tuesday, June 22, 2021

Time:  1PM-3PM

Location: Webinar

https://clients.njsbdc.com/workshop.aspx?ekey=28410064

Topic: Selling in the “New Normal” (Virtual Selling)   session 2                                              

Fee: Free

This workshop will focus on the concerns which many small businesses identify as challenges to achieving their goals in an environment when selling virtually has become a mandatory part of their daily activities. Many companies are looking for assistance in the sales enablement, sales execution and sales operation components of their business. The success of small businesses will be their ability to hone skills, train their team and make the sales experience memorable for their customers.

Date: Tuesday, June 29, 2021

Time:  1PM-3PM

Location: Webinar

https://clients.njsbdc.com/workshop.aspx?ekey=28410065

Topic: Sales Skills of the “Best of the Best” (Value Selling, the Skills that Separate the Best From All the Rest) session1                                                                                                                                           

Fee: Free

This workshop will focus on the sales skills that the Best of the Best utilize on a consistent basis to result in sustainable sales success. Prior to the completion of this workshop, participants will be provided with the understanding of the importance of the proposition of Value Selling versus Product Selling. Value Selling is the fundamental methodology utilized by the Best of the Best and should become a primary element of each sales associate on your sales team. The areas of focus will include but not be limited to the following:

  • Critical “Soft Skills”
  • Value Selling

Date: Tuesday, July 6, 2021

Time: 1PM-3PM

Location: Webinar

https://clients.njsbdc.com/workshop.aspx?ekey=28410066

Topic: Sales Skills of the “Best of the Best” (Value Selling, the Skills that Separate the Best From All the Rest) session 2                                                                                                                                  

Fee: Free

This workshop will focus on the sales skills that the Best of the Best utilize on a consistent basis to result in sustainable sales success. Prior to the completion of this workshop, participants will be provided with the understanding of the importance of the proposition of Value Selling versus Product Selling. Value Selling is the fundamental methodology utilized by the Best of the Best and should become a primary element of each sales associate on your sales team. The areas of focus will include but not be limited to the following:

  • Critical “Soft Skills”
  • Value Selling

Date: Tuesday, July 13, 2021

Time:  1PM-3PM

Location: Webinar

https://clients.njsbdc.com/workshop.aspx?ekey=28410067

Topic: Removing the Road Blocks (Winning Negotiations; Getting to Yes) session 1             

Fee: Free

During the workshop tactics which support achieving Winning Negotiations and Getting to Yes more consistently will be shared with the participants. The course content will include but not be limited to the following:

  • Challenges to consider when conducting virtual negotiations
  • Practical methods for success in a virtual negotiation
  • Tactics to Remove Road Blocks associated with online negotiations and turn them into advantage.

Date: Tuesday, July 20, 2021

Time:  1PM-3PM

Location: Webinar

https://clients.njsbdc.com/workshop.aspx?ekey=28410068

Topic: Removing the Road Blocks (Winning Negotiations; Getting to Yes) session 2            

Fee: Free

During the workshop tactics which support achieving Winning Negotiations and Getting to Yes more consistently will be shared with the participants. The course content will include but not be limited to the following:

  • Challenges to consider when conducting virtual negotiations
  • Practical methods for success in a virtual negotiation
  • Tactics to Remove Road Blocks associated with online negotiations and turn them into advantage.

Date: Tuesday, July 27, 2021

Time:  1PM-3PM

Location: Webinar

https://clients.njsbdc.com/workshop.aspx?ekey=28410069

For Additional Information…

For registration and information please call us at (973) 321-1378.

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