Tools for Business

Reach Customers Online with Google (2Hrs)

This session covers things you can do right now to improve your business presence online and to close the session, I’ll introduce some bonus tools that business owners can add into the mix, when you’re ready. We’ll show your how to connect with local searchers using Google My Business. This presentation is an introduction to Google tools to help you grow your business.
Instructor: Reina Valenzuela

Fee: $35
Date: TBA
Time: TBA
Location: Full Service Community Center
512 Market Street Paterson, NJ 07513

Claim Your Free Google My Business Listing (2Hrs)

In this session, we explore Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your business profile and take advantage of a free website. You will be able to get your business verified on Google so it can prominently displayed on Search and Maps engines. Come prepared with laptop, logo and images of your company products and services so we can do some hands-on training.

Instructor: Reina Valenzuela

Free: $35
Dates: TBA
Time: TBA
Location: Full Service Community Center
512 Market Street Paterson, NJ 07513

Maximize Your Google Business Presence without a Budget

This session cover how to maximize your free Google listing: How to manage reviews, how to interpret statistics, and how to activate messenger, postings, and other features that help your business stand out from the crowd. In order to take full advantage of this session you should have a Google My Business already active and verified, please come prepared with your laptop and login credentials to access your account.
Instructor: Reina Valenzuela

Fee: $35
Dates: TBA
Time: TBA
Location: Full Service Community Center
512 Market Street Paterson, NJ 07513

Create an Easy and Practical Business Model (2Hrs)

This session will help you evaluate if your idea represents an opportunity in the market. Whether you are starting or expanding your business, you will fine-tune your value proposition and start your client discovery. You will have a visual and practical guide to understanding the foundation blocks of a successful business. You will draft your business model and begin planning and turning your dream into a reality.
Instructor: Reina Valenzuela

Fee: $35
Date: TBA
Time: TBA
Location: WPU SBDC, 131 Ellison Street, Paterson, NJ 07505

Beginners Social Media “Boot Camp” for the Entrepreneur

You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Where do you start? How do you engage? This boot camp will answer all of those questions and more!

• Guide to a simple social marketing campaign
• Set up your social media profiles on Facebook, Twitter, and/or Instagram (hands-on)
• Content creation and scheduling

To make the most of the Hands-on segments you will have the opportunity to work on your own accounts, so come prepared with your log in credentials, a laptop, graphics, logo, photos, video or other materials you want to share online.

Instructor: Reina Valenzuela
Fee: $35
Date: TBA
Time: TBA
Location: WPU SBDC, 131 Ellison Street, Paterson, NJ 07505

For registration and information please call us at (973) 321-1378 or email us at musas@wpunj.edu.